Timely Advice

"Punctuality is the soul of business." - Thomas C. Haliburton

Maggie and Linda never fail to make a good impression on me. Sure, they're successful business people, but it's their perennial punctuality that sets them apart as serious professionals. By always being early and prepared for our scheduled meetings they show me how much they respect and value their time and mine.

Being on time may not seem like such a big deal, but when it comes to business, it can be a powerful practice. Let's face it - you've invested your energy, your creativity and your cash into making the right impression. Why risk your reputation by overlooking something so simple and free!

So what's behind the habit of lax timekeeping? For many, lateness springs from the fear of "wasting time" should they arrive early and have to wait for the other party. But, the reality is that those extra few minutes are a sound investment. The alternative could be the more damaging scenario of keeping a client waiting and sending the message that the meeting isn't that important to you.

When so much of business building, particularly for entrepreneurs, is a word-of-mouth process, every interaction has the potential to create more business when handled professionally. (The downside is that people tend to remember bad impressions as readily as the good ones.)

So, when you've scheduled a face-to-face meeting - a coup in itself in these days of e-mail and cell phone correspondence - make the most of the opportunity. Be on time and send the message that you're a self-disciplined individual who takes their business seriously.

Here are some tips on how to practice the healthy habit of punctuality:

White Space

Avoid booking back-to-back commitments. Allow yourself some white space around your schedule for unforeseen delays and a few extra minutes to take a break and regroup.

Know Your Schedule

Keep your calendar current. Enter all appointments into a master date book, calendar or PDA and always check before accepting a commitment.

Plan Ahead

Plan your preparations and travel to allow you to arrive at least ten minutes early.

Keeping Busy

Get into the routine of carrying something to do. Having your "rip and read folder" with you of materials you've clipped to catch up on means no time is ever wasted.

Buying Time

Avoid making a habit of using your cell phone to buy extra time. Those "I'm on my way" calls wear thin with frequent use.

Relax

Make the most of the meeting by giving yourself enough time to gather your thoughts, visit the restroom and focus on the agenda before your client arrives.

Beyond Your Control

There will always be times when, despite the best- laid plans, unforeseen circumstances will conspire to make you late. Travel with the phone number of the person you're meeting and call to apologize if you run into a delay. If you have a good track record, they'll understand.