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Jun 9, 2008

Would you open this envelope?

Kathryn's envelopeIt’s often hard for entrepreneurs to toot their own horns. So when a client of mine created a mailing to go out to 100 clients and prospects, she ran out of steam after creating a terrific marketing letter, having it printed on beautiful, nice quality paper stock and coming up with her list.

She then did something I highly recommend when you get stuck. She asked for help. “My handwriting isn’t very good, and I’d like these to be handwritten.” Fortunately, when she said those words, the person sitting next to her, who has extraordinary handwriting (see image!) said, “I’ll help you.”

Sounds magical and it usually is. Asking for help is one of the hardest things we business owners are faced with. My experience, and what I’ve witnessed time and again, is that when you ask for help, it is delivered.

Because we’re isolated in our home offices and occasionally too proud to ask, we don’t experience the generosity of others. This is where networking plays a huge part. Put your requests out at your next industry meeting, lunch date or walk. It’s the asking that makes the difference. Prepare yourself to be surprised at the Universe’s delivery system.

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