I scheduled a 30-minute slot on my calendar at 11am today to go to the Westport Public Library, visit the Reading Room where they have all the local newspapers and research how each one does its calendar listing. I’m promoting an event on July 17th that will lead up to a women’s business retreat at Canyon Ranch in Lenox, MA, early next year. I need this info for press releases and getting the word out to my community at large.

This kind of work is not my favorite thing to do. While I delegate a lot of admin stuff, this is a hands on project. I’d just come from meeting colleague Rebecca Hendrix, who runs incubators for Ladies Who Launch, for coffee which IS my favorite thing to do. The library is on the way home from Starbucks so I went because I had it in my plan for the day.

No sooner did I enter the Reading Room than I saw my good friend and colleague at work on a writing project. She asked what brought me there. With her years of background in PR she generously took a minute away from her current work to send me her list of contacts at each of the papers.

Some may call this a coincidence. I think not. I see it as an affirmation that I’m going in the right direction.