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Jun 19, 2008

Looks matter!

As a table sponsor for the May EWN Grand Networking Event, I had the opportunity to contribute to the goody bag of each attendee. I brought that possibility as a challenge to my mastermind group members who made the brilliant suggestion that I give something educational, like one of my teleclass recordings.

I’d created an audio product a few years ago called How I Got on the Today Show which has been a popular seminar ever since. The sound quality was excellent (thank you Walt Graham), but I’d never paid any attention to the visual quality. With the upcoming goody bag prospect, I decided now was the time.

I put my graphic designer on it right away who came up with a compelling design for me. We went right into production–deadlines are great for moving into action mode–and printed 500 copies. As soon as I saw them I realized that attractive visuals are not only easier to sell, but also highly motivational. I want everyone to see these. They were well-received by EWN members, and I’m now bringing them with me when I speak and have sold several already. They’re also available on my site for $9.95 plus shipping/handling. http://www.janepollak.com/book_detail.asp?PageID=1074

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