Listening to Andrea Adler’s CD, To Advertise or Not To Advertise, That is The Question, I heard validation for a practice I’ve already embarked upon–making an offering. Next Thursday evening, July 17th, I’m offering a sneak preview of my Create Your Own Future event to be held at Canyon Ranch in Lenox, MA next January.

Making an offering is based upon the same universal principle as tithing–that as we share our talents and resources, the universe returns the favor in kind.

Your offering can take the form of a gift certificate for your services, a donation of your art form or a lecture to a group, like the Rotary. Mine is a free demonstration of some of the experiences guests will have at Canyon Ranch in the Berkshires–beautifully prepared and health-giving food, body awareness and movement, plus the experiential exercise I’ll provide to stimulate thoughts about each individual’s dreams and vision.

Here, says Adler, is why making an offering works:

1. You give back to the community.
2. You educate people about what you do.
3. You make yourself available, visible, reachable.
4. People are able to put a face and voice to your product of service.

All of these factors help to build trust. Please join me!