Driving into downtown Westport I passed two antique stores in a row on the Saugatuck River. “Hmmm,” I thought “they must know their market and can be located where there’s not much parking.” Antiques stores don’t require the volume of spaces, say, that Costco needs. I also knew, in that moment, that I am not their customer.

Since I filter everything through the eyes of an entrepreneur, coach and blogger, I leapt to an “aha” for myself. I don’t intend that every person I meet–i.e. passenger that drives by the antique stores–needs to hire me. Like those shops, I only want well-qualified prospects taking an interest.

The antique stores and I all want customers who need our products and services. Our job is to locate ourselves physically through bricks and mortar in a prime location, or virtually by optimizing for search engines. Anyone looking for a coach or speaker who specializes in women entrepreneurs, small business owners and success needs to see those signposts that will lead to my services.

In this digital era, our location, location, location has morphed into SEO, SEO, SEO – search engine optimization. As I’ve mentioned before, I’m in the generation of digital immigrants. I’m on the learning curve of adding keywords to my website and blogging so that my market can find me. It’s challenging and exciting–especially when I get found.

When you think of me, what words come to mind regarding my services? I’d love your comments.