My blog expert/teacher/friend Lena West sent me a link that I wanted to share with you:

The Business Traits of Successful Artist Entrepreneurs

It’s written by Steve King (not Stephen King, btw) and enumerates what it takes to be successful today, as an entrepreneur and more specifically, a creative entrepreneur.

Hellmuth [the subject of the entry] spends over half her time on business issues and realizes business and marketing skills are key to her success.

I know that many entrepreneurs prefer being the “technician” —Michael Gerber‘s word for the “talent” side of entrepreneurship vs. the strategic thinker/do-er side. They prefer to work IN the business rather than ON the business.

King’s post underlines the importance of taking the Business Owner perspective at least half the time in your business. I agree.