My fabulous Monday Transformation through Transition group met this week. I gave two participants, who are considering going into business together, the assignment to form a Partnership Alliance.

This is a tool I learned from my organization/relationship coaching course. It’s a powerful agreement between partners that encourages discussion about how they want to operate as a relationship–something business owners rarely talk about. It’s usually all about the business, yet the partnership’s health and well-being is vital to the business’ success.

I recommended several of my class colleagues to these two women. They’re all terrific choices, so I was curious who they would decide on.

“We chose the one who had a website.”

Goes to show you that marketing + competence trumps all.

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