My fabulous Monday Transformation through Transition group met this week. I gave two participants, who are considering going into business together, the assignment to form a Partnership Alliance.
This is a tool I learned from my organization/relationship coaching course. It’s a powerful agreement between partners that encourages discussion about how they want to operate as a relationship–something business owners rarely talk about. It’s usually all about the business, yet the partnership’s health and well-being is vital to the business’ success.
I recommended several of my class colleagues to these two women. They’re all terrific choices, so I was curious who they would decide on.
“We chose the one who had a website.”
Goes to show you that marketing + competence trumps all.
How true – a website is so key today for any type of business, but sometimes, it’s not just about a website, but a blog, LinkedIn presence, even an active Twitter account in some cases!
I’m finding that a lot of my colleagues in the career coaching industry who have successfully competed in the past with a “brochure” website (that doesn’t change or offer tools to interact), are now trying to catch up to the blogging and Web 2.0 world.
I like to think that my online presence allows potential clients to really assess my competence. I blog often to share information that will help prospective clients recognize that I have an in-depth understanding of job search strategies and how to teach them to my clients.
It seems that anyone hoping to market a business is well served to dive into Web 2.0 to connect and share information!
@Miriam
You’re way out in front! Yes! I’ve heard of some folks who are so networked socially that checking email is antiquated for them. If someone doesn’t reach out via Facebook, they’re not interested. The majority of my market isn’t quite there yet, so noting the necessity of a website is a good starting off point. The rest will come, but announcing to the world you’re in business via a website is essential for credibility.