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Nov 13, 2009

Erica Green’s Big Connect

P1000199Last night over a 100 women came to the Fairfield Museum to be a part of Erica Green’s dream event–The Big Connect. Erica shared her idea with me a year ago over lunch at Bloodroot (my favorite vegetarian restaurant). What’s so great about her concept is that you get it immediately. The tag line is “100 women you want to know better.” Don’t you want to go?

I knew that I wanted not only to attend, but also to have a booth space. I dusted off my trade show set-up and arrived early to put everything in order.

P1000200TFI Envision helped me with my re-branding a few years ago and included these banners which are noticeable from across a large room. I met great women and got a sense of what’s going on in the community at large.

At about 9pm Erica gathered everyone in the main exhibition room to say a few words. She shared her vision, which I just loved.

“When I was in Mexico,” Erica told us, “I was taken with how the women would create their own marketplace by setting up their wares. I thought, ‘we can do that, too.’ And tonight my vision has come to be.”

She went on to thank everyone who had been instrumental in making the event happen (everyone there essentially, Erica said) and a special thank you to her daughters who also helped and attended. “Is Dad in the car?” Erica asked as she introduced her younger daughter who had come towards the end. We got the sense of how the family had supported Erica throughout her creating this vision.

“Instead of the Big Connect, they’ve called it the Slow Connect.” There was compassionate and knowing laughter throughout the hall.

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4 Comments

  1. Olga Adler

    Sounds like a great event, Jane! BTW, LOVE your promo materials – those banners are great – I may turn to TFI to help me with my materials – I donate to 10-15 charity auctions a year – I think it is time to get some decent visuals. And, I didn’t know you liked Bloodroot – I have been going there since I moved here from Europe – it’s the only vegan restaurant in our area – but of course it is also so much more than just food. 🙂

    Reply
  2. janepollak

    @Olga
    Let’s meet at Bloodroot to talk about your working with TFI! They would represent you well.

    Reply
    • Kelly Schellert, ASID

      What an amazing event!!! Thank you for sharing with us, Jane. You are ever-inspiring. 😉

      Reply
  3. janepollak

    @Kelly
    I can see these events happening all over the US. Ready, St. Louis?

    Reply

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