Integrity – The quality or condition of being whole or undivided; completeness.

That was the first word that sprang to mind when I received an email this morning from 341 Studios announcing their new logo and website. They’ve done a terrific job of showing off their clients in increasingly successful ways. Now they’ve done it for themselves, reflecting back that quality of completeness. How many times have you wanted to hire a service provider, only to notice that that shoemaker wasn’t wearing their own shoes?

I began working with Felicia Rubinstein and Gretchen Bruno, the owners of 341, a couple of years ago. The talent and enthusiasm were there, but they knew they needed to get systems in place, fine-tune their portfolio and get their own ducks lined up. The simpler tasks like clearing space, getting that-damn-printer to work and planning fun times for their company opened up energy and enthusiasm for the more comprehensive projects requiring teamwork and strategy.

Today’s launch is the VOILA of that intensive dedication and talent. They produce great results for their clients and demonstrate it beautifully on their exciting new site.