I receive a number of offers weekly from people who want to speak at my networking events, give their advice to my mastermind groups or co-lead programs with me. The suggestions are worded something like, “If you ever need a speaker” or “I have great expertise in _____, and would be happy to share it with your group” or “If you’d like me to offer ____ during one of your sessions…” I delete them pretty quickly.
Following up would involve me thinking of who might need their particular expertise, shape a session around that or extend a program to suit their needs. The work is all on my shoulders, and I’m pretty busy.
What stood out for me last week was an offer I couldn’t refuse. A woman who attended one of my Create Your Own Future programs several years ago is proposing to serve as my West Coast ambassador. She wrote me a detailed email outlining what she could foresee contributing, the steps she would take and the possible outcomes. It was irresistible. We’ll have a conversation about this on Friday afternoon.
It reminded me of a deal I made with a local shop in my area that was one of my best sales ever. I proposed that we use the store’s beautiful, private upstairs dining area as a space for one of my mastermind groups. I would provide the leadership and a seat at the table for this proprietor. She would contribute the room as well as market it to her client base. We would split the proceeds 60% (my take), 40% (her share). She signed on instantly.
See the difference? The what’s-in-it-for-her was clear as a bell. Plus, the only work involved on her part was recruiting women to participate, which in her particular shop was easy as pie.
If you see a match for your services/products and a potential buyer, do the homework. Figure out exactly what your contribution would be and how it would benefit the prospect. The best part of creating this kind of an offer is that once you take the time and energy to make it so tempting, you will be well on your way to enthusiastically marketing it on a broader basis.