I won’t mention any names, as I don’t want to incriminate my wonderful and helpful counselor from SCORE. But, we were talking about the new edition of my book yesterday, and he said, “If you sell 600 copies you’ll be lucky.”

I was incredulous. I immediately responded, “I intend to sell 5000.”

He said, “If you sell 5000 copies, I’ll give you a million dollars.”

The interesting thing was what happened to my marketing spirit when he put out that challenge. It fully ignited. What could I do to sell 5000 copies? My mind went into full gear, high speed calculating and asking-for-help mode.

Then he amended this, by adding, “And my wife goes with the offer.” (This is why I won’t mention any names.)

My spirit sagged when he hedged his offer.

My job here is to stay connected with the energy he sparked with his first statement. I’m fully capable of selling 5000 books. I loved the extra motivation of his dare. I’m a real I’ll-show-you kinda gal. I realized I’d need help to accomplish this goal.

Please send along any tips you have for large order book sales. I’d love to sell (52 copy) cases at a time along with the onesies. I’ll show him!

(Some of you may remember when my husband bet me $1000 that he’d never watch the Oscars from beginning to end again. I put that hand-written wager in my tickler file and pulled it out just in time to collect the following year. I’m good at holding people to their word.)

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