It works every time. What’s the first piece of mail you open, should you receive any, in your snail mail box? If there’s something there that is thick and bulky with a first class stamp and a valued name on the return address, my money says that’s what gets ripped open before you reach your front door.

I received such a mailing last week from trusted client and colleague Brooke Feder. It included a beautifully written note thanking me for my part in her Joy Project launch and a cool-looking white plastic container (in photo).

I slid open the top of the device to reveal a stack of colorful cards, each with a phrase such as: seeing an old friend, a local farm stand, as well as the ones you see here. Each of these cards stated a shared joy which is Brooke’s mission: to spread and share joy.

To learn more about what Brooke is up to and to participate, visit her website: www.3minutestojoy.com. Her mailing to me, and I presume several others, is her living her purpose. It certainly brightened my day.

In addition to spreading joy and closing the loop on her goals from when Brooke participated in my Mastermind sessions, this mailing set me in motion. The neat gadget that Brooke sent is from Moo. I had ordered cards from them when I first began my blog. I’ll be attending the BlogHer Conference in NYC next month and realized I needed to re-order for that event. Brooke’s well-timed mailing was just the reminder I needed.

There’s another trick I want to share in this post. It’s called letting go of perfectionism. I know that the image I took of the cards is ‘blown out’ in photography lingo. The flash was too bright on the cards. I could have spent time and effort making it better, but have learned to focus (no pun intended) on what was more important here: Brooke’s genius mailing, and to let go of getting the image just so. Done is better than perfect.

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