One of the first questions I was asked Monday night during my talk at the Wilton Library was about social media–how much to participate and which venues to show up in. I drew from the wisdom of my daughter Lindsey who is not only a successful businesswoman, but also a whale (she has thousands of followers) on the social media scene. She advised, “If you’re not comfortable doing it, don’t.”

Today there’s an article in the Arts section of the New York Times about Woody Allen’s newest technological venture since “his invention of the orgasmatron.” He’s recording some of his works as audiobooks. This is a stretch for the auteur who is quoted as saying: “I don’t own a computer, have no idea how to work one, don’t own a word processor, and have zero interest in technology.” Gee, he seems to have been fairly successful without all that.

An additional article caught my eye in the same issue of the paper today. The front page, below the fold, featured the best horseshoe thrower in America. Color photo and four columns across. He’s being recognized in the world’s greatest newspaper for what he does best.

If you’re doing what you love and are really, really good at it, the world will beat a path to your door. I’m still dabbling in the social media waters, as I know they’re not subsiding, but focusing most of my time on the things I do best and letting the word spread as it will. I encourage you to do the same at whatever speed you travel.

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