I practically flew home from  341 Studios’ Fresh Intelligence Roundtable Series this morning. Offered to clients and prospects of this energized and energizing marketing & design company, today’s talk was on email marketing trends featuring Bradly Serlin. You’d be hard-pressed to find a more timely talk to present to business owners, so it was a capacity crowd.

The entire event was first rate. I’m going to tell you exactly what 341 did right and challenge you to try to imitate them. They made it look easy, but I know how much work it took to pull together all the disparate elements of a successful event and make it appear effortless as this company did.

• First of all, they used email marketing brilliantly to fill the room. They successfully demonstrated what the workshop was focused on.
• The signage leading attendees into the boardroom where the session was held was crisp, accurate and helpful. Having never been in this particular building before, I found it a simple, but caring detail to have every twist and turn labeled with a printed and colorful sign bearing the logo associated with the event.
• The printed name tags of all the attendees were lined up on a table at the entrance indicating that we were expected.
• There was plenty of time for networking over a sumptuous breakfast spread.
• Four members of the 341 team were there greeting each arrival and graciously offering coffee and goodies.
• I felt totally welcomed and honored to be present.
• We were cordially ushered to our seats in a timely way and allowed a brief commercial in the form of self-introductions before Bradly began.
• There was a well-designed promotional kit at each audience member’s place as well as a pad for note taking and a branded 341 Studios sharpened pencil.
• The promo kit included an elegant brochure about 341, info about the speaker, a survey to give valuable feedback and news about an upcoming event in two weeks.

I could go on and on about the content of the talk, the quality of the attendees and the positive energy of the experience, but I’ve already gushed enough.

341 Studios did something every business owner should do. They set themselves apart as industry leaders, took the initiative to come up with a series of talks and made it happen in a first-class way.

When I asked Principal Felicia Rubinstein how effective these roundtables were for her company, she shared that they had made a 200% return on investment at their last program. That says it all.