I had the pleasure of speaking for WBDC last night to aspiring, emerging and seasoned business owners. When sharing my success with the press, which was a piece of cake during my egg decorating days, the question arose: What if you’re in a service business? How do you get press? Great question. Not so easy.
I probed. The woman raising the issue is involved in education. She was clearly deeply committed and caring. I asked her if she’d seen Waiting for Superman. She nodded. She’d been first in line when it came out. “Why not host a forum of concerned citizens to discuss what’s happening in American education? That’s newsworthy.” She liked the idea. I hope she runs with it.
I believe that if you are passionate about what you’re doing and committed to getting your name out there as an expert in the field, you can achieve that. Start where you are–in your community. Begin a conversation, then invite more people in for the next session.
Great ideas are a dime a dozen. Taking the next step–listing the dozen concerned citizens to invite, securing a room, setting a date–takes courage. It’s what separates successful entrepreneurs from wannabes.
Today, take that next step.
Hello Jane.
Thank you for speaking for WBDC the other evening. I continue to be inspired by who you are and what you are doing for others! You deserve all the success the world brings you and then some!
@Laurene
Thank you! Glad you came to the WBDC event. I wish you success as well.
Enjoyed your wisdom last night at Working Women’s Forum. This really resonates with me, as I so want to excite others about my passion: better health with good food. I am going to try this!
@Maureen
There are limitless opportunities for you in this area. I look forward to watching your progress and press.
I really believe this passage sums up the essence of successful social media participation:
“I believe that if you are passionate about what you’re doing and committed to getting your name out there as an expert in the field, you can achieve that. Start where you are–in your community. Begin a conversation, then invite more people in for the next session.”
This is especially true for bloggers. If you are passionate about your blog content, your readers will feel it and respond. Growing your community of followers organically–with honest, authentic, compelling and valued conversion– is the best way.