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Feb 4, 2011

Twitter – A Cautionary Tale

Jenifer Howard was the resident expert at 341 Studio’s Fresh Intelligence breakfast event this morning. The subject was online PR, at which Jenifer is an expert. While she covered the gamut of online resources and outlets, she spent a great deal of time on twitter.

She used an example of a media gaffe that happened yesterday. Kenneth Cole, the designer, had posted a tweet that within two minutes was ‘heard’ round the world, and not in a good way. The backlash was so huge that he deleted the post. But, as Jen pointed out, it still lives on the internet. The link I provided above will take you to a recount of what happened.

What I came away with after the breakfast was a renewed interest in using twitter wisely. My plan is to hire a helper for regularly scheduled ‘field trips’ to the site until I can remove the training wheels and ride alone. I’ve got my ad out there as I write…

I could go on and on about how inspiring these events are, but will share one moment that I simply savored. In mid-January I spoke at EWN on the subject of goal-setting. I included a piece where I asked each woman to find a person in the room whom she didn’t already know and share briefly a short-term goal that would take her a notch closer to a new place in her business. They were to compare notes and commit to follow up with each other on February 1.

Truthfully, I forgot about this entirely. But, at today’s event, I said hello to the woman sitting next to me as soon as the formalities were over. “You know,” she said (I’m paraphrasing…), “I was at your EWN talk a few weeks ago, and my goal buddy and I compared notes on the first. I am very excited about my goal of focusing on feeding my client pipeline, so partnering with this terrific executive coach was just what I needed.”

We’re always out there planting seeds, but when a beautiful blossom falls into your lap unexpectedly, it’s totally joyful. Whatever means of networking you’re using–online or in person–keep it up.

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