Katie Settel, of Katie Settel Photography, and I spent a few hours at Calf Pasture Beach on Friday. I need to update my social media images and love the way Katie has captured shots at my Remarkable Women’s Network events for me. 

While Katie was selecting different points on the beach and pier for the poses, a woman who had been eyeing us for awhile walked directly over to Katie and said, “May I ask you a question? I’m a photographer too. What do you set your camera at for shooting directly into the sunlight?” To which Katie responded, “I set it at 1/60th of a second with the aperture and 5.6 and the ISO at 200. That’s my starting point and I adjust from there.”

Huh? Up until that point, Katie was just a lovely woman with a camera around her neck whose images I’ve admired. (I’m being facetious, but you get my point.) In that brief exchange, I got to hear what makes her so good at what she does.

The larger point is that so many of us take our own enormous knowledge base for granted as well as that of others. We don’t walk around with our credentials tattooed on our foreheads or our resumes on thumb drives. We make assumptions based on externals: marketing materials, pricing, performance and persona.

How does your market know how good you are?

BTW, I just got a glance at the images from Katie. “You bumped the Senator,” she told me. I thought that was some photographic catch phrase like “jumping the shark” or something. She actually got so caught up in finding the image for me, she delayed work she was doing for a real live senator. That’s what friends are for! I’ll post a couple as soon as I get them.

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