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Oct 7, 2011

Marketing + Sales – Short and Sweet

The musicians on the #1 train were all business. Four well-dressed gentlemen, each with his own instrument, stood in my car near the closing doors. They waited politely until everyone found a seat at the 50th Street Station. They played one very lively and tuneful song that lasted exactly as long as the ride to 59th Street.

And then, with respect and a smile, the guitarist doffed his hat and held it out for contributions.

Let’s review:

  • These guys knew their market.
  • Their timing was measured and precise.
  • They were dressed for the occasion.
  • They performed flawlessly.
  • They followed it up with a call to action–the passed hat for contributions.
  • They exited at 66th Street, presumably for the next opportunity (and, perhaps, before any law enforcement officials might get wind of their activity).

I didn’t see how much was collected, but my hunch was that for 5 minutes worth of effort, they did pretty well.

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2 Comments

  1. LINDA URBACH

    Terrific blog. Makes me want to pick up my violin and hat…oh wait, i don’t have a violin. Anyway, love the observation of business like behavior.

    Reply
  2. janepollak

    @Linda
    It demonstrates to me that there is ALWAYS a source of income–if you’re creative and resourceful and willing.

    Reply

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