In my own business and the businesses of my colleagues, and what I see in the world at large, we must keep trying out different offerings and seeing what works.
We’re throwing spaghetti against the wall to see what sticks. Boiling that water. Dropping in the pasta. Tossing it at the wall. Noticing what happens, then rinsing and repeating. This is the new normal.
When money was more plentiful, there were resources to try everything. But now, everyone is more conservative, so businesses are out there looking for the sweet spot for their audience.
Groupon is an example. A woman in the business-building course I took last spring offered her services at a fraction of their cost using that method. She got dozens of takers to try out her feng shui talents. Whether or not they ‘stuck’ as real clients at full fee was yet to be seen.
My son told me that Bonobos, a retail clothing site he loves, offers deals on twitter for limited time periods.
My sponsors for last week’s lunch talk experimented in their contract with me so that the risk was divided up amongst all of us. It paid off, and we all walked away satisfied. This is an era of experimentation, re-creation and re-defining success.
I’m still offering 1:1 coaching, Mastermind Groups, my Remarkable Women’s Network events and speaking engagements. Using the metaphor of the slot machine, these are coming up with two dollar signs and a cherry. The results of my first webinar offer created the ding-ding-ding jackpot I’d been striving for. I’ll continue to have the other pieces of my business model, but my attention will be on expanding the webinar classes in the near future.