One of the enticements I offered attendees of the Remarkable Women’s Network event I hosted last week was publicity. I said that I would blog about one participant’s new idea for her business in 2012.
It wasn’t an easy choice, but Debbie Crichton, founder of Art Bags, had an ‘aha’ experience that took the prize. She plans to incorporate video how-to’s in her business model this year.
In addition to creating marvelous, collectible pocketbooks, Debbie has been active in her community as well by offering Project Runway-style activities for girls attending the Ridgefield (CT) Guild of Artists summer camp . She has taught them how to paint shoes, stencil t-shirts and craft other stylish accessories. Not only is Debbie having a blast learning and teaching these skills, but she also sees it as a means for building girls’ self-esteem in the process.
Debbie has the confidence to tackle any craft and make it fun and accessible, but wasn’t clear how to make that side of her talent marketable. During one of the mini-mastermind sessions, Pat McGrath–another attendee– made a suggestion that hit Debbie like a lightning bolt, in a good way. “Why don’t you make videos?”
That started the wheels turning for Debbie who sees infinite possibilities using that medium to reach a wider market for her talent. She envisions putting together kits based on the craft projects she teaches via youtube or other online video channels.
I love watching the exchange of information at these events. I watch the women meeting each other at the beginning of the night with smiles and handshakes. By the time the evening is over, bonds have been forged, no one wants to leave, and warm hugs are exchanged along with business cards and promises to get together again.
I love what I do!
Jane-this show would be a perfect place for Debbie to go to learn about new crafting techniques and products, as well as learning about making these kinds of videos. I’ve attended many times. There is an education day before the show opens. Here is the link
http://www.craftandhobby.org/eweb/DynamicPage.aspx?webcode=2012TW
great product-where can i get one? marketing idea–musem gift shops are always looking for winners!!! this product is one in my opinion.
@Sandy
Great referral!Brings me back to my origins. I’ll be sure Debbie sees this. Thank you.
@Elaine
I’ll put you two in touch. I’m pretty sure she works with museum shops currently, but will check back with her to find out.