Watch my segment: Take your business to the next level:

Last week I gave a webinar on how to get outrageous publicity. Shortly after that evening session, I received a call from a TV producer whom I’d met at a networking event a month or so ago inviting me to be a guest on Channel 8 in New Haven.

It was immediate reinforcement of every principle I taught last Monday night from creating a media contact list, to networking, following up, and having all of your identity kit pieces current and available.

When Sue, the producer,  called me to make an appearance, she listed what she’d need from me: a photo, bio, logo, press release (or questions the interviewer could ask during our conversation), a link to my site and a copy of my book. It felt like a nod from the Universe saying, You got it right. What great reinforcement that being media ready is essential to capturing an opportunity when it’s presented.

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