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Jun 27, 2012

Seth Godin Says, “Delight a few.” Christa Forrest Does Just That.

Christa Forrest’s Thank You Gift

You know me by now. I thrill to a hand-addressed envelope with a first-class stamp on it in my mailbox. That’s what I received yesterday from Christa Forrest Fine Art. Christa is a recent graduate of my Soul Proprietor’s Formula for Building Your Business Webinar.

Christa significantly upped her game during our time together. She worked on her website, and as a reward for signing her guestbook, she promised a gift–the image you see here printed on watercolor stock and signed–a treasure! Plus a hand-written note thanking me for taking the time to evaluate her website and register. I believe in the little things.

Evidently, so does entrepreneurial guru and best-selling author Seth Godin. In today’s posting he writes:

The mass market is no longer. There is almost no room left for the next Procter & Gamble or Google. Instead, you are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

I urge you to continue your work of delighting a few and not killing yourself to soothe the masses. That model is no more.

Here’s what Christa said about my webinar:

I wanted to share what I got out of our time together.

  • I have become smarter in making choices in regards to my business.
  •  More organized and I can now picture what I need to do. Before I was all over the place.
  • I am blogging daily.
  • I have made the commitment to paint everyday and am sharing my experience on my blog daily.
  • I am working on designing a quarterly newsletter in Mail Chimp as well.
  • I signed up for email updates for EWN.

I don’t know about you, but Christa delights me. Sign her guestbook today, subscribe to her blog, and begin to enjoy her art every day.

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