More Magazine featured entrepreneur Phylise Sands, the owner of Red Daisy, and her journey to success. If you’d like a realistic and sobering story about the ins and outs of bringing a product to market, read her story in the April issue.

My favorite parts were about her soliciting the aid of a famous lingerie designer, Roslyn Harte who, at first, turned down the offer to help this start-up. And I mean turned down: 20 times. Would YOU have had the courage to continue making that call? Phylise did.

All start-up companies are really a pain.

was Harte’s reaction. Until she discovered that Red Daisy had a give-back component that spoke to her heart–breast cancer research.

Along the way, Sands learned many lessons, like expanding her product line beyond one fabulous sports bra. “Three bras does not a company-with-market-presence make,” she advised.

Ms. Harte also alerted this new business owner to the fact that retailers stay away from new companies because of “control issues, delivery problems, and [their tendency] to go out of business.”

That wasn’t the case for Red Daisy. Orders came in, but she did face delivery problems from her manufacturer, which she handled one call at a time.

Stories like these, which celebrate the owner while shedding light on the challenges, are the most inspiring to me. No one has smooth sailing from conception to market. It’s good to hear what really happens. We all have our battle scars, but they’re not always shone the light of day.

I appreciate MORE sharing this satisfying story of success. I hope it encourages you to go the extra mile today.

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