Wherever you are in your business, you can reach your target audience through a blog, Facebook, twitter, Instagram or email. Some people get so overwhelmed by the availability of media that they freeze and don’t let anyone know what they’re up to. Bad idea!

1980’s Marketing Example

A friend, who is downsizing and clearing out old file cabinets sent me this image of one of my earliest marketing ventures. Pretty pathetic by today’s standards. But I remember that I filled that class, so who’s to judge?

If I hadn’t started here, this is about 35 years ago, I may not ever have gotten to where I am today. I did what I needed to do with what I had: my handwriting, a market of people who wanted to learn a skill, and an offer with a deadline. That’s what marketing is:

• Tell ’em what you got
• Tell ’em what they’re going to get
• Tell ’em by when they have to take you up on the offer
• Add a call to action

I’ve gotten more elegant and eloquent in my delivery, but the basics remain the same. To the right is my most recent marketing piece, online, for next Monday night’s Remarkable Women’s Workshop. The same elements are there. The medium has changed, but I continue to put out to my market ideas and products I know they will find useful.