I’m at Google, using their free wifi, and learning stuff about wordpress and adwords so I can make my business grow.

So far, a couple of hours in, the most memorable, informative and inspiring talk was just given by Michelle Weber on blogging.

Here’s what I want to share with you:

  1. Blogging is not marketing. It’s a conversation and doesn’t end when you post. It begins then.
  2. Here’s a list of highly bloggable ideas:
    • commentary on current events
    • stories from staff and constituents
    • less-filtered personal reflections
    • news roundups
    • profiles on other people and orgs
    • behind-the-scenes looks at programs
    • photos
    • vignettes from events
  3. The goal of blogging is not selling. It’s connection.

My favorite takeaway, which is a question I get often – how frequently should you blog. Here’s what Michelle said:

A healthy blog is like a healthy colon. It’s more about consistency than frequency.

Put that in your belly and digest it!

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