This past month has been devoted to BTS efforts as I prepare to approach the media with my rebranding.

BTS – an acronym for Behind the Scenes – reveal what’s beneath the surface, like icebergs, or inside the perfect-looking toe shoes of the Bolshoi ballerinas. In my case, it’s unruly piles, uncertainty, and hours of toil. This included planning for a photo shoot, prepping for a podcast and a webinar, reaching out to the founder of a textile publication, and continuing to produce my art.

I continuously wear two hats, one as the artist and one as the entrepreneur/CEO of my art business. Every creative dons deux chapeaux, and the sooner you become aware of that, the happier you’ll be. The fantasy is to be just The Artist, but the reality is, unless you’ve graduated to atelier status, you’ll be not only the creator, but also the Director of Sales and Marketing, not to mention Accounting.

 

More of the time, however, it looks like this:

A large part of business ownership is getting the word out. I had the good fortune to appear, not only on Lesley Jane Seymour’s Re-Invent Yourself podcast (episode #178, Reinventing Your Creativity as a Luxury Business), but also on her webinar offerings to her Covey Club. You can watch Your Reinvention Refresh using this link.

Christina Frei also interviewed me in depth for her Lonely Edges podcast. Podcasts are an intimate way to encounter luminaries, role models and inspirers. I was honored to be included in Christina’s line-up.

  

I’m constantly switching roles, like writing this newsletter, which can be a challenge for new entrepreneurs. Watch the video linked above to get some hints for how to do this effectively.