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Category:

Communications

Jack Russell Gave Me My First Big Break

I just got this great mailer and wanted to share it for several reason. First, I recommend that all of my clients send out letters to their sphere of influence to let them know when something new is happening. It's appropriate to do this when you're  in any...

I’m Protected

Remember this look? Different than my current one as reflected on this page. Three years ago I began the process of re-branding my business from Jane, The Artist/Jane, The Speaker to my current platform: Leading Remarkable Women to Uncommon Success. Shortly after I...

My 100th Blog Post

I learned how to meditate over 15 years ago. I've meditated (TM) twice a day every day since then with very few exceptions. I still don't think I'm doing it right. I share this because, although this is my 100th blog post, I don't think I'm doing it right either....

An Offer to my Blog Readers Only!

When I began my coaching certification a few years ago and was trying out new skills, I didn't want to practice on existing clients. They had different expectations for what our sessions would be like. Instead, I offered several colleagues a greatly reduced price...

Do’s and Don’ts of Pitching a Prospect

I met a businesswoman for coffee recently so that she could tell me about her company. I noticed myself turning off fairly soon into the conversation. Here's a short list of things that contributed to the disconnect. I offer them in the hopes that you and I will...

Follow-Up With Anne Taintor

Here's why I love blogging! When I posted the piece about getting one's product into O magazine--and how it can unexpectedly temporarily overwhelm a business--my intention was simply to report what I noticed. The incident stood out for me because I felt a kinship...

It’s Like Spinach in Your Teeth

I received a gracious tweak from a colleague that I wanted to share. She'd noticed a misspelled word on my website and wanted to call it to my attention. Here's how she put it: "Just wanted you to know, as I am sure you're a perfectionist, that your Canyon Ranch...

A David Pogue Column I’ll Always Remember

Back in the dark ages, 2002, when technology was forcing us digital immigrants to really get on board, I read a piece in the Currents section of the New York Times by David Pogue that made me laugh out loud. It was about using your computer to create digital...

The Way to Ask a Favor

Scarlett De Bease, my wonderful Image Consultant, asked me to write a testimonial for her LinkedIn profile. I was very happy to oblige. But I knew that it would take me awhile to figure out exactly how to fulfill her request. I had never posted a recommendation on...

Make An Offering

Listening to Andrea Adler's CD, To Advertise or Not To Advertise, That is The Question, I heard validation for a practice I've already embarked upon--making an offering. Next Thursday evening, July 17th, I'm offering a sneak preview of my Create Your Own Future...

How I follow up

I attended a spectacular EWN event last month with over 150 women business owners. The keynote speaker was Beth Schoenfeldt, co-founder of Ladies Who Launch. One of the cool things about this Grand Networking Event is that in addition to an hour of mingling time...

Looks matter!

As a table sponsor for the May EWN Grand Networking Event, I had the opportunity to contribute to the goody bag of each attendee. I brought that possibility as a challenge to my mastermind group members who made the brilliant suggestion that I give something...

Would you open this envelope?

It's often hard for entrepreneurs to toot their own horns. So when a client of mine created a mailing to go out to 100 clients and prospects, she ran out of steam after creating a terrific marketing letter, having it printed on beautiful, nice quality paper stock...

Asking for what you want

I received the best speaker gift I've ever gotten when I presented for the Women's Jewelry Association last March--elegant personalized stationery. One hitch though. They spelled my name incorrectly: JANE POLLACK. I considered tossing the box away and saying, "Oh,...

Lesson # 10

This lesson from my book, Soul Proprietor is: Getting advice from an expert is critical. You’ll save time and money. Clients and colleagues have been telling me for months now that it’s time to start a blog. “It’s so easy. You can set your own up in an hour,...