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Category:

Marketing

I don’t have many ideas.

Last week during a long car ride, a colleague told me that he had tons of ideas. Something about that phrase--tons of ideas--struck a chord. I hear a lot of people use it. The similarity among those who say that, and why I think it sticks out for me, is that many...

Summer To-Do List

All of my coaching groups are on hiatus for the summer. My speaking kicks back into high gear mid-September. Several individual clients are taking a break from coaching over the summer. So I scheduled a brainstorming session with myself to figure out how to best...

Looks matter!

As a table sponsor for the May EWN Grand Networking Event, I had the opportunity to contribute to the goody bag of each attendee. I brought that possibility as a challenge to my mastermind group members who made the brilliant suggestion that I give something...

Stick with the plan!

I scheduled a 30-minute slot on my calendar at 11am today to go to the Westport Public Library, visit the Reading Room where they have all the local newspapers and research how each one does its calendar listing. I'm promoting an event on July 17th that will lead...

Would you open this envelope?

It's often hard for entrepreneurs to toot their own horns. So when a client of mine created a mailing to go out to 100 clients and prospects, she ran out of steam after creating a terrific marketing letter, having it printed on beautiful, nice quality paper stock...

Unscheduled Networking

Every month I put several networking events on the calendar as part of my marketing plan. When I show up around women entrepreneurs 3-4 times per month, inevitably business transpires--a new client, sign-ups for my newsletter and blog, etc. So, I always have...

Podcast: Jane’s Story

For those of you who've never heard my story, I was recently interviewed by Liz Kopyscinski who hosts a great program for women entrepreneurs. To listen to the podcast: www.belraycommunity.com/radio/belray-radio.html Click on the yellow button to get the list of...

Susan Keane Baker on burnout

Susan Keane Baker and I have been friends and colleagues for over 10 years. She's in a completely different industry--health care--so our paths would never have crossed, but for our mutual passion for speaking professionally about what we love. We met through the...

Re-connecting with Laura Newman

Laura Newman of Laura Newman PR called to get together with me last week. She'd heard me speak several years ago and wanted to let me know about her new business launch. What came up during our conversation is something that happens all the time with the small...