I'm changing banks and was at the new branch office this morning for 90 minutes to open my accounts. Standard. I had allotted plenty of time for this activity. My Financial Services Rep dialed HQ's to get further information. The recorded message that came over the...
A common challenge my clients face, and I do too, is getting the attention of the public for a webinar, an in-person event or to enroll in ongoing workshops. Not that it was ever easy, but there are more shiny objects calling for our attention today than ever. I...
I don't know how you are about having your headshot taken, but chances are, it's not high on your list of priorities. Yes, we see your candids all the time on Facebook, but you may be more like me on the professional side and put off updating your marketing images...
Social media has made 'influencers' more accessible than ever. Yet there is still an intimidation factor I witness in myself and my clients. It can feel scary to approach the Lin-Manuel Miranda's and Arianna Huffington's of our era. My antidote to getting overly...
Before we went on break for the holidays, I asked each of the remarkable women in my Mastermind Intensive to share her best marketing tip. They were all exceptional, but when everyone got out of their seats to inspect the packaging and note card that Diane Ripstein...
Yes. You read that right. It's on Jenn's business card and all of her educational materials. She helps people, brilliantly in my experience, become allies to the LGBT community, particularly in the business world. I bought two of her books, But You Don't Look...
Wherever you are in your business, you can reach your target audience through a blog, Facebook, twitter, Instagram or email. Some people get so overwhelmed by the availability of media that they freeze and don't let anyone know what they're up to. Bad idea! A...
I had the privilege of hearing Seth Godin at the Metropolitan Museum of Art on Monday night. Not a typical venue for this entrepreneurial guru. But, in a stroke, or SPARK, of creative genius, Julie Burstein invited him onto a two-person panel to celebrate a...
I've been a fan of Heather Habelka, the owner of Red Poppy Marketing, for many years. I remember being impressed with her at the very first networking event where we met. There was a level of professionalism and enthusiasm that was inspiring. Our paths continued to...
[youtube=http://www.youtube.com/watch?v=D8_8VnfeRHE&w=560&h=315] During our recent Mastermind Intensive, Christina Frei presented to our group as an expert demonstrating how to create videos that capture your message. She told us, with nods all around when...
Two women drive 30 minutes to visit a store that had recently been recommended. It's a gorgeous, sunny New England Tuesday afternoon. It's almost noon, they park, walk to the shop and see this sign on the door. For those of you who may not have the opportunity to...
It didn't take Lisa Corrado long to decide that being in business for 10 years was worthy of celebration. Her Mastermind Group urged her to nail down a date and get the invitation out to her happy clients and supporters. Selfishly, we all wanted to party with Lisa....
Brilliant entrepreneur that she is, Louise Albin had the good sense to let her new hire pastry chef get creative. Lesley, the pastry chef, did just that and came up with a line of desserts served in jars. Not only are they delicious and attractive, they're also...
During a conversation today with my good friend Doreen Birdsell, she gave me a quote I had to ask her permission to use. She has a way of saying things that strikes a chord in me. Especially today's! We were talking about her art/photography that is on display and...
I've never invested in a CSA (Community Supported Agriculture), but when I heard about the newest version of CSA - Community Support Art, I've reconsidered. Begun in Minnesota and now spreading throughout the country, these organizations are bringing art to local...