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Marketing

Please Read the Fine Print

I just received an email invitation to be part of THE NEXT BIG THING. Gotten any of those lately in your inbox? How do you tell what's real, worthwhile and in your sweet spot? My first turn-off was that the sender called me Janey. There are 4 people in my life who...

Here’s a Powerful Question for You

I'm often the guinea pig of my own coaching. I had a task I'd been putting off and putting off for at least 10 days--creating a warm letter to send to clients, friends and colleagues about the upcoming holistic cruise I'm participating in. I knew I had the...

I Agree With Brian Bish

Social Media Architect Brian Bish addressed my Mastermind Intensive on Friday about the why's and wherefore's of social media. It was a convincing talk, and I'm seeing a good deal of activity among our members as a result. Brian talked about the credibility of a...

Are You Really Ready for Success? Jason Wu Was.

Reading in the Times today about the designer of Michelle Obama's inauguration gown made me want to pose this question to my entrepreneurial colleagues and clients: But dressing a first lady for the inauguration is a momentous occasion, and many designers have not...

“We Are All Artists Now” – Seth Godin

When you put an intention out into the Universe, look out! This year, starting February 1, I intend to lead a community of women entrepreneurs in a movement of my own creation. I set this intention last month. At a Christmas Eve party shortly after I'd made this...

Would You Go to This Length?

I've been down many rabbit holes in my business, but yesterday, before meeting someone at the NY Public Library, I spotted this fellow sitting near the steps of the building and thought, "Wow! That's something I've never tried. That takes guts." Or something else....

Not Doing Your Homework Can Be a Good Thing

I'd forgotten the conversation that had me connecting speaking colleague Kevin Carroll to my good friend and mastermind buddy, game inventor Mary Ellroy. But yesterday's conversation with Kevin at Fantastic Kids in NYC reminded me. Kevin was there to promote his...

A Quick Report on My Social Media Event Tonight

I never take pictures of what I'm eating and post them online, but watching Wendy Limauge document the goings-on this evening at my Remarkable Women's Network event, and immediately posting them out there to her minions, altered my viewpoint. Her enthusiasm for...

I Won a Martha Stewart Contest

My hunch is that because of my blogging over the last three years, I've become more visible and indirectly gotten speaking engagements and clients due to my 3x a week postings. But last week I got what had to have been the first actual reward I can tie directly to...

Have You Seen This Sign?

I blogged last week about the unparalleled experience my sister had during her surgery and stay at the Hospital for Special Surgery in Manhattan. A key ingredient for me, as an advocate for her, was the clarity that helped me navigate from the patient drop-off area...

Instant Gratification – TV Style

Watch my segment: Take your business to the next level: wtnh.com Last week I gave a webinar on how to get outrageous publicity. Shortly after that evening session, I received a call from a TV producer whom I'd met at a networking event a month or so ago inviting me...

How to Get Outrageous Publicity – Webinar June 18

I'll be introducing Joanne McCall during my webinar next Monday night as The Media Polisher. She's making a guest appearance as a 'visibility strategist' and will offer her wisdom for how to maximize your air time once you get the attention of the press. She and I...

How Kevin Hart Inspired Me

Although I had never heard of Kevin Hart before last week, I was riveted by his podcast interview with Marc Maron which I had recently downloaded. My daughter Laura has been listening to Maron's podcasts for a couple of years and had raved about the depth of those...