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Marketing

A Magical Evening at Drew Lamm’s

"I suck at advertising," was one of Drew Lamm's opening lines last night to the group of assembled women. I could tell this was going to be a special event by the energy outside her purple front door. Women were pulling their cars onto Drew's quaint, narrow street...

Boardroom Networking

Remember the 401 courses you took in college--the advanced seminars vs. the elementary level 101 courses? I felt like that's where I was last Thursday night when I walked into the Four Seasons Boardroom in NYC for, of all things, the Boardroom--publishers of Bottom...

The WOW Factor

Mary Ellroy, owner of Gamebird, is a game and toy inventor as well as a consultant to those wishing to bring their products to market. She's also a member of my nearly 20-year old mastermind group and a dear friend. I take what she says seriously. Slight...

Fearless Fridays – Kim Beaumont’s Vision

When we first met many years ago, Kim's children were small and in school, but even then she held a vision in her heart, and it was huge. There were a lot of nay-sayers in her midst ("You could never do that here!" types), but Kim began building her community right...

Classy Group

I had the privilege of speaking for the Litchfield County Women's Network last Wednesday night, one of those pouring rainy nights we seem to have had so many of lately. I was a tad grumpy coming in after a long drive, but the mood of the room and the warmth of the...

Three Years Later

At the urging of my own personal mastermind group (thank you, Mary, Brenda and Val), I began blogging three years ago this month. At the time it felt like yet another thing to do, another check box on the list. Not quite drudgery, but I couldn't see the point....

My Favorite Shots by Katie Settel

Here are my favorites from my beach shoot with Katie Settel last week. Would love your feedback! I'm going to update my facebook and twitter accounts and wanted more current (and more flattering) images. What do you...

Rehearsal Dinner

I had the distinct honor and privilege of dining with esteemed members of Moffly Media as well as my co-panelists for the upcoming 4th Annual Women in Business event at Dolce in Norwalk. The theme is Entrepreneurship. I met Michele Ross of Letarte Swimwear, Kendra...

In Over My Head

I'm in Phoenix, AZ attending InfusionCon, the conference for users of Infusionsoft.com programming. There's a very sophisticated, tech-savvy population of marketers here who seem to be using the program phenomenally well judging by the enthusiasm level and results...

Best Customers

In my WBDC Fast Trac Growth Venture course this past Saturday the discussion focused on what market segment brings in the most revenue. One student's report carefully illustrated how eight customers brought in the bulk of their company's revenues. Most people in...

Different Take-Aways

Lots of thoughts streamed through my head as I put together folders for my newest Mastermind Group that started Wednesday night. I got a kick out of how my marketing materials have evolved over the years. I love how I'm able to put a branded label through my...

Another Vision Becoming A Reality

Leigh Scott attended my Create Your Own Future retreat three year ago this month. During that event, we had a Come As You'll Be activity projecting forward five years from the present. That night Leigh presented herself as the successful author of a book on...

Want to Be Treated Really Well?

Little did I know when I told Erica Tannen that I'd like to meet her for lunch in New Haven that I was dealing with royalty. Erica, of the-e-list.com, is the doyenne of all good things along the shoreline in CT. She recommended that we meet at Heirloom, an...

Logo Lecture

I got great comments on my last post when I asked readers to guess what the mission was of the company whose logo I featured. For one thing, no one got it right based on the graphics. Second, the response was that even after readers went to the website, they still...

What’s Your Guess on This Logo?

This new business opened up near me recently. Since it's in the same complex as the gym where I go for yoga, I'd seen the signage going up and even peeked in to try to figure out what they were about. Here's an example of a logo that doesn't communicate. My...