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Branding

The Tiffany Bag Principle

Every woman I know recognizes the impact of receiving a turquoise box with a white satin ribbon around it tied in a bow. The message is that someone has gone to the very best jewelry store in the world and selected a gift for you. It almost doesn't matter what's in...

“Be Opinionated” Like Pamela Slim

That was the message that stayed with me after hearing Pamela Slim speak yesterday at the EWN meeting--the season opener attended by nearly 100 women (a few guys, too) business owners. She is the author of Escape from Cubicle Nation: From Corporate Prisoner to...

Perfect Example of an Online Introduction

I had just read Terri Lonier's brilliantly precise methodology for connecting colleagues and friends online in her weekly newsletter and wanted to share it with my readers. Then, I received the following email and thought, "Another great example of how social media...

What You Call It Matters

While I was in Charleston over the weekend I wandered into an inviting shop called Worthwhile. There was a beautifully detailed white cotton shirtwaist in the window that caught my eye and drew me in.  I suspected the price tag would be pretty detailed too. I was...

Bing! Even the Big Guys Make Mistakes

I have to admit to experiencing a tad of schadenfreude (satisfaction over someone else's misfortune) when I read in this morning's Times that "Microsoft invested billions of dollars in those services and failed to slow Google's rise." Those services refers to their...

Susan Harkavy

Malene Barnett raved about the PR person who recently helped her define the right market niche and figure out which media to pursue. Malene was so excited and motivated that I wanted to discover more about this wondrous resource. She provided me with an email...

First Get Their Attention

After a Compo Beach walk  Sunday morning with a coaching colleague who was struggling to define her perfect client, I saw this florescent tag sale sign en route home. It immediately grabbed my attention. It was bold, it said what it was offering and pointed where...

Show Don’t Tell

I walked the EWN Expo Monday night and felt the supercharged energy of the room as I strolled from vendor to vendor. The hotel meeting area was populated by women I've known, coached and socialized with, but this night was different. Here they were with their...

Heart-Warming: Maria Notarile Scrivan, Illustrator

Coaching is easy when you have great clients like Maria Scrivan. My job is to listen closely, ask questions and challenge my clients. My favorite clients are the ones who say 'yes' to the challenges. They are quickly rewarded. One of Maria's challenges, being the...

I’m Protected

Remember this look? Different than my current one as reflected on this page. Three years ago I began the process of re-branding my business from Jane, The Artist/Jane, The Speaker to my current platform: Leading Remarkable Women to Uncommon Success. Shortly after I...

The Trouble with Being in O

Years ago Anne Taintor and I met when we were each exhibiting our artwork at the Westport Creative Arts Festival. I've been following her career ever since. She has branded herself brilliantly over the years and created a look uniquely hers. Whenever I see her...

A GIFT FOR YOU

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