I just heard a useful piece of information regarding pricing. The age-old question is: How much should I charge? It doesn't matter if it's a piece of jewelry or a coaching service. The quandary of how to price your goods or services is a perennial challenge. I have...
When we first met many years ago, Kim's children were small and in school, but even then she held a vision in her heart, and it was huge. There were a lot of nay-sayers in her midst ("You could never do that here!" types), but Kim began building her community right...
While waiting for my friend Patty to arrive for our coffee date recently I observed a young family interacting. Mom and Little Sister were taking care of personal needs in the ladies room. Dad and Big Brother were negotiating the order and table arrangements. An...
...and 600 others was held at the Hartford Downtown Marriott yesterday and focused on the Econo-ME. Kristin Andree graciously extended the invitation to me and two other colleagues whom I was thrilled to meet: Dena Castricone, President of CABO and Trisha Gallagher...
I had to actually cut this image out of my AARP magazine issue this month to see, if indeed, the two shades of gray (A + B) were, as claimed, the same. They are. What changes our perception is that big green cylinder casting a shadow.The point of the illusion is...
My friend Doreen mentioned a sign she noticed while seated in a public space. After reading it, she did a double-take. It was a fire exit by the door whose message she immediately re-framed. As a business owner, she knows how critical it is to Keep Clear At All...
In my WBDC Fast Trac Growth Venture course this past Saturday the discussion focused on what market segment brings in the most revenue. One student's report carefully illustrated how eight customers brought in the bulk of their company's revenues. Most people in...
Joe Connolly, who gives business updates regularly on CBS radio news, caught my ear the other morning with the report that soon airlines will charge customers for the 'privilege' of pre-selecting their seats. Of course, this 'privilege' has been...
Check if this feels familiar: A company owed me a check for the books they had sold during a speaking engagement. I had anticipated receiving that money a few days after the event. Now it was closer to a few weeks and still no check. My resentment was rising. I had...
I'm just back from a stimulating conference in Waltham, MA put on by the National Speakers Association-New England Chapter. The opening keynote speaker was David Meerman Scott, author of The New Rules of Marketing and PR. His talk emphasized doing things in "real...
When I was little, the paper dolls and trading cards I played with were all ballerinas and princesses. It surely looked like everything was perfect in their pristine, prettily-dressed lives. And, given that this was the 50's, there was little else to aspire to. Now...
I won't mention any names, as I don't want to incriminate my wonderful and helpful counselor from SCORE. But, we were talking about the new edition of my book yesterday, and he said, "If you sell 600 copies you'll be lucky." I was incredulous. I immediately...
My daughter Laura and I leave for Danbury prison early this morning (it's 5:49am as I write this). I'm unsure of what will happen at the job fair I've agreed to speak at, but anticipating a valuable learning opportunity. I'm going with an open mind, open heart and...
I don't like to be misled. Like I was when I grabbed a mesh bag containing four avocados at Trader Joe's Sunday morning. I saw the RIPE label on the skin and thought, "Great! I'll use these tomorrow to make that salad I love." When I got home and cut the avocados...
Years ago, when I was speaking at a conference in Virginia, I was having technical difficulties getting my laptop to 'speak' to the organization's projector. "Why don't you just buy your own projector so you don't have to go through this angst?" the program...
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