I was thumbing through a copy of Big Money Speaker magazine: The Ultimate Financial Freedom Guide for Speakers as I sipped my morning potion. I'm fascinated by how they market. The pages were filled with quotes like: "It's worth more than anything you will ever pay...
It was driven home again to me this week that customers niche our businesses in their minds with a single word or phrase. And we can help control what that word is. Witness the magnificent catalog I just received from Mitchells--a high end retail store where I have...
Listening to Andrea Adler's CD, To Advertise or Not To Advertise, That is The Question, I heard validation for a practice I've already embarked upon--making an offering. Next Thursday evening, July 17th, I'm offering a sneak preview of my Create Your Own Future...
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