No one I've coached has ever signed a contract on the day we were introduced. Usually, a seed is planted, I water it frequently via contact through blog posts, e-newsletters, online offers, networking attendance and occasional phone conversations. When the client's...
There are two cool things for you to discover in this entry: Nancy Moon's creative business offer and her applause-winning description of the outcomes from our goal-setting work together. (Click here to get right to her video clip.) Because I surround myself with...
"I am committed to destroying the myth of the starving artist." When I read that quote in the NYTimes Sunday Business section in December, I knew I had to take action. I, also, am committed to seeing women (men, too!) thrive and prosper in their creative endeavors....
...Mastermind Group member Nikki Bates (see 11/10 post) recently sold a piece of her jewelry for close to $10,000. We track goals of each participant from when they enter my group until the final meeting. One of her earliest goals this session was to create a...
I just received a marketing letter from colleague Bea Schriver of Bea Schriver Florals. It was hand-addressed on her elegant, water-marked, cream-colored letterhead. It was personalized, had a call to action and a beautifully printed enclosure. Bea had reproduced a...
I was thumbing through a copy of Big Money Speaker magazine: The Ultimate Financial Freedom Guide for Speakers as I sipped my morning potion. I'm fascinated by how they market. The pages were filled with quotes like: "It's worth more than anything you will ever pay...
A recent attendee at my goal-setting and strategies workshops sent me an email asking for help. She'd created a comprehensive list of her projects and wasn't sure where to go from there. Reading through it I completely understood why she had difficulty getting out...
It was driven home again to me this week that customers niche our businesses in their minds with a single word or phrase. And we can help control what that word is. Witness the magnificent catalog I just received from Mitchells--a high end retail store where I have...
My blog expert/teacher/friend Lena West sent me a link that I wanted to share with you: The Business Traits of Successful Artist Entrepreneurs It's written by Steve King (not Stephen King, btw) and enumerates what it takes to be successful today, as an entrepreneur...
I just received a compelling email marketing piece from someone I admire and learn a lot from. But, I'm not going to pursue the offer. I've got my own plan which I am following and don't want to get distracted. That's the major benefit of having a plan--sticking...
Driving into downtown Westport I passed two antique stores in a row on the Saugatuck River. "Hmmm," I thought "they must know their market and can be located where there's not much parking." Antiques stores don't require the volume of spaces, say, that Costco...
Here's why I love blogging! When I posted the piece about getting one's product into O magazine--and how it can unexpectedly temporarily overwhelm a business--my intention was simply to report what I noticed. The incident stood out for me because I felt a kinship...
...and my chiropractor, my insurance agent and a business consultant with whom I'd worked many years ago. These businesses were smart sending an off-season mailing to get their customer's attention. It works. I'll definitely go into my local Chico's to redeem the...
Scarlett De Bease, my wonderful Image Consultant, asked me to write a testimonial for her LinkedIn profile. I was very happy to oblige. But I knew that it would take me awhile to figure out exactly how to fulfill her request. I had never posted a recommendation on...
Listening to Andrea Adler's CD, To Advertise or Not To Advertise, That is The Question, I heard validation for a practice I've already embarked upon--making an offering. Next Thursday evening, July 17th, I'm offering a sneak preview of my Create Your Own Future...
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