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Marketing

Magic, Luck or Persistence? Yes!

As a kid in the 50’s, I played a game called 7-Up. All you needed was a Spalding ball and a wall. Our garage was the perfect arena for mastering the seven different challenges of throwing the pink sphere against a flat surface: allowing it to bounce, catch it...

Demystifying Podcasts

A woman in her late 70's or 80's, from a highly regarded national publication, was seated to my left at the Women's Media Group lunch event this week. The topic of the hour was: The Future of Media is Podcasting. There was an exceptional panel of women qualified to...

Marketing + Sales – Short and Sweet

The musicians on the #1 train were all business. Four well-dressed gentlemen, each with his own instrument, stood in my car near the closing doors. They waited politely until everyone found a seat at the 50th Street Station. They played one very lively and tuneful...

The Promise of Insider Secrets

I was thumbing through a copy of Big Money Speaker magazine: The Ultimate Financial Freedom Guide for Speakers as I sipped my morning potion. I'm fascinated by how they market. The pages were filled with quotes like: "It's worth more than anything you will ever pay...

What’s Your Word?

It was driven home again to me this week that customers niche our businesses in their minds with a single word or phrase. And we can help control what that word is. Witness the magnificent catalog I just received from Mitchells--a high end retail store where I have...

Make An Offering

Listening to Andrea Adler's CD, To Advertise or Not To Advertise, That is The Question, I heard validation for a practice I've already embarked upon--making an offering. Next Thursday evening, July 17th, I'm offering a sneak preview of my Create Your Own Future...

Re-connecting with Laura Newman

Laura Newman of Laura Newman PR called to get together with me last week. She'd heard me speak several years ago and wanted to let me know about her new business launch. What came up during our conversation is something that happens all the time with the small...