Jane Pollak Logo

Category:

Branding

Talk About a USP

I took a scenic ride up route 136 yesterday to visit Sticks and Stones Farm, a place that has intrigued me since I heard about it, but never took the time to go see. Years ago I was having coffee with an EWN colleague, a web designer and brand strategist, who told...

The Pricing Issue…Again

I don't like to be misled. Like I was when I grabbed a mesh bag containing four avocados at Trader Joe's Sunday morning. I saw the RIPE label on the skin and thought, "Great! I'll use these tomorrow to make that salad I love." When I got home and cut the avocados...

Wonder Women at Javits

I couldn't think of a better way to spend a gorgeous Sunday than visiting my talented friends, colleagues and clients who were exhibiting their wares at one of the biggest trade shows in the world. This weekend featured the Stationery Show, Surtex (surface design)...

I’ve Heard About Lemons, But Cereal Boxes?

Who hasn't heard the adage about turning lemons into lemonade (yawn)? But something really caught my attention today. This morning, friend and colleague Rebecca Velasquez handed me her business card with a huge smile. "They're made out of recycled cereal boxes." I...

How Far Do YOU Go?

My heart is set on getting an entrepreneurial superhero of mine to endorse my book (I won't mention any names...yet). I delayed the deadline to accommodate her busy schedule, sent another package with information, highlighted lessons that I believe relevant to her...

Who Wouldn’t Post This?

After seeing the piece I wrote earlier this week about the AUTHOR license plate, Olga Adler sent me an image of her marketing equivalent. I filed it in my Blog Images collection and may have thought of it again, but got a helpful reminder from Olga today with the...

Now That’s Marketing

I had a double-header Friday morning spending time with remarkable women. Barbara Weltman and I met for coffee at the Starbucks in Greenwich, a midway point between our home offices. We get together a few times a year to compare notes, catch up and share what's...

Talk About Branding!

I had the good fortune to use the organizing services of Emily Vetrosky of Organized Interiors by Emily last week. I gave Emily my wish list, then left to run a meeting. When I got back I was happy to see the results of her efforts. One area of concern is the...

Tiger’s Apology

I am sitting in my living room in tears having just watched Tiger Woods apology on TV. I am blown away by his candor, his admission of his transgressions and his taking full responsibility for his behavior. There was never any doubt that the press had uncovered a...

Talk About Integrity

Integrity - The quality or condition of being whole or undivided; completeness. That was the first word that sprang to mind when I received an email this morning from 341 Studios announcing their new logo and website. They've done a terrific job of showing off...

Please, Judge This Book by Its Cover

#1 #2 I'm very excited to share my goal with you of re-publishing Soul Proprietor myself this spring. Kim Barron of New Leaf Design is creating the design layout and cover. Which brings me to this blog entry. Knowing the old saw about not judging a book by its...

Fearless Fridays – Malene Barnett

Years ago I had an intern come and work for me from my alma mater, Mount Holyoke College, during the January term when the campus shut down. Rachel Atkinson was an art major and came daily to my studio to help me with my creative projects. Because her father owned...

SCORE One for Entrepreneurs

Because I've known about SCORE for decades I assume that everyone else knows about them, too. But I realize that this organization is still a relatively well-kept secret. SCORE stands for Service Corps of Retired Executives and offers an amazing resource to small...

Erica Green’s Big Connect

Last night over a 100 women came to the Fairfield Museum to be a part of Erica Green's dream event--The Big Connect. Erica shared her idea with me a year ago over lunch at Bloodroot (my favorite vegetarian restaurant). What's so great about her concept is that you...

Carrie’s Vision Come True

I've been following Carrie Wittenstein's progress over the last few years. She was in one of my very first Mastermind Groups a few years ago when her dream of a 'nice' community was just a twinkle in her eye. During those early sessions Carrie would bring in logo...

A GIFT FOR YOU

Want more inspiration?

Subscribe to Jane’s newsletter and receive a copy of her free report, 7 Evergreen Strategies from a Lifestyle Entrepreneur – aka Artist. 

You have Successfully Subscribed!