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Marketing

How Far Do YOU Go?

My heart is set on getting an entrepreneurial superhero of mine to endorse my book (I won't mention any names...yet). I delayed the deadline to accommodate her busy schedule, sent another package with information, highlighted lessons that I believe relevant to her...

Who Wouldn’t Post This?

After seeing the piece I wrote earlier this week about the AUTHOR license plate, Olga Adler sent me an image of her marketing equivalent. I filed it in my Blog Images collection and may have thought of it again, but got a helpful reminder from Olga today with the...

And the winner is…

In February I gave you the opportunity to vote for your preferred cover of my upcoming new edition of Soul Proprietor. And vote you did! Hundreds of you viewed the post and almost as many actually cast a ballot via your comments and e-mail messages to me. I heard...

Now That’s Marketing

I had a double-header Friday morning spending time with remarkable women. Barbara Weltman and I met for coffee at the Starbucks in Greenwich, a midway point between our home offices. We get together a few times a year to compare notes, catch up and share what's...

Lena’s Wisdom: Hooray for Online Press

It's not often that I select a comment to become a post, but Lena West's remarks regarding my Myth of Press posting a week ago warrant that attention. I thought I knew a lot about what to do with press once you've gotten it, but Lena enlightened me about online...

Fearless Fridays – Malene Barnett

Years ago I had an intern come and work for me from my alma mater, Mount Holyoke College, during the January term when the campus shut down. Rachel Atkinson was an art major and came daily to my studio to help me with my creative projects. Because her father owned...

The Perfect Sentiment

I received this note card the day before Thanksgiving from a colleague who participated in two of my Mastermind Groups last year. We are both (I'm confident Pam feels this way, too) proud to share Mount Holyoke College alumnae status with Emily Dickinson whose...

Erica Green’s Big Connect

Last night over a 100 women came to the Fairfield Museum to be a part of Erica Green's dream event--The Big Connect. Erica shared her idea with me a year ago over lunch at Bloodroot (my favorite vegetarian restaurant). What's so great about her concept is that you...

A Fresh Perspective on Entrepreneurial Success

I had the pleasure of receiving a copy of Young Guns: The Fearless Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on Your Own by Robert Tuchman last week. Riding in on the train Thursday night  from CT to NYC, I had the opportunity to finish the quick...

“Be Opinionated” Like Pamela Slim

That was the message that stayed with me after hearing Pamela Slim speak yesterday at the EWN meeting--the season opener attended by nearly 100 women (a few guys, too) business owners. She is the author of Escape from Cubicle Nation: From Corporate Prisoner to...

Dr. Candy Brush – Babson College

I had the most amazing opportunity this morning! As Speaker Chair for the upcoming WBDC Breakfast, I got to connect our stellar interviewer, Becky Surran, with our featured guest, Dr. Candida Brush, Division Chair in Entrepreneurship at Babson College, via phone...

What You Call It Matters

While I was in Charleston over the weekend I wandered into an inviting shop called Worthwhile. There was a beautifully detailed white cotton shirtwaist in the window that caught my eye and drew me in.  I suspected the price tag would be pretty detailed too. I was...

Duh!

My fabulous Monday Transformation through Transition group met this week. I gave two participants, who are considering going into business together, the assignment to form a Partnership Alliance. This is a tool I learned from my organization/relationship coaching...

Susan Harkavy

Malene Barnett raved about the PR person who recently helped her define the right market niche and figure out which media to pursue. Malene was so excited and motivated that I wanted to discover more about this wondrous resource. She provided me with an email...

What Lauren Bacall’s Experience Taught Me

That title's a little misleading. I actually learned a lesson last week and had it reinforced by hearing a story about Lauren Bacall this week. I was invited to be included as part of a new web presence, which shall remain nameless, if I acted quickly and got in on...

A GIFT FOR YOU

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