It’s not often that I select a comment to become a post, but Lena West’s remarks regarding my Myth of Press posting a week ago warrant that attention. I thought I knew a lot about what to do with press once you’ve gotten it, but Lena enlightened me about online press which is its whole own animal–one I’m coming to embrace.

Here’s what she said [my comments are in the brackets that follow hers]:

This is why online articles are golden. Many times people snub their noses at online media coverage, but I LOVE it.

It stays around forever and is indexed by the search engines. [Unlike paper media that is used to wrap the garbage the day after it’s printed.]

It is easily shared with others–no scanning necessary. [Not to mention envelopes, stamps and a walk out to the mailbox.]

You can create links from your website and/or blog to the great information.

It’s instantly global.

Online media coverage used to be print media coverage’s ugly second cousin. Not so much anymore.

Thank you for enlightening me and my readers, Lena!