I got permission from my very funny and totally brilliant brother, Andy Goodman, to share an email he sent to me and my sisters.

It’s  a perfect illustration of how to make an irresistible request. It rewards the ask-ee even before they’ve fulfilled the desired task and makes them excited to deliver.

I’m consolidating both my websites under “The Goodman Center” name and hope to debut the new site next week. Before I do, I’m asking the brightest and best-looking people I know to sneak preview the site, click around, and let me know if they spot anything odd or have trouble navigating from page to page. I’d just like to have a few more pairs of eyes on it before we go live — at this point, I’m way too close to it and fear I’m missing something obvious.

Can you give it a quick look-see? Thanks, in advance, for your time and thoughts!