I’m in Phoenix, AZ attending InfusionCon, the conference for users of Infusionsoft.com programming. There’s a very sophisticated, tech-savvy population of marketers here who seem to be using the program phenomenally well judging by the enthusiasm level and results being touted.
I arrived late Monday without my marketing partner who suffered a broken ankle a couple of hours before our departure time. I miss her! It’s like being in a foreign country where I don’t speak the language and without the benefit of my translator. I’m lost.
I’m doing the best I can, attending several sessions and taking notes. But I must confess, I’m not even sure what the questions are to ask. At 4:30pm today Brian Tracy is the keynote speaker. I’m a longtime fan of his having listened to his audio series when I was just beginning to regard myself as a business owner. I’m excited to hear what he has to say.
Most of the talks, rightfully, have been by business owners who are having great success using infustionsoft.com. I’m impressed with what they’re doing, but somehow can’t relate. I’m re-evaluating how I want my marketing to serve me and my customers. While I admire the others’ success and strategies, I never want to be a Crazy Eddie (if you remember his tactics) or anyone who makes you “SAY YES” after every exhortation to do so. I don’t want millions of customers. I want dozens of customers. Maybe I don’t need what they’re selling. This is definitely causing me to think.
Between this morning’s session and Brian Tracy’s talk, I played hooky. I have a good friend and colleague in the area, who picked me up at the hotel and got me out of Dodge. I took this photo while I was waiting for her to come. I’m looking on the bright side of this experience. With the extended winter back home, I’m grateful to be in sunny Phoenix where there’s not a cloud in the sky and I’ve got my walking sandals on.
playing hooky is the first sign that the conference isn’t working for you..while disappointing–u nailed it-the biltmore-phoenix-friend-all is not lost..and it snowed last night if that helps..no guilt remember?
Jane, you lucky girl. I’ve been to the Biltmore. Seriously, though, I understand what you’re feeling. The words “social networking” always hit me like an oncoming wave of anesthesia, I feel so overwhelmed. Good for you for playing hookie!
@Elaine
I wrote to a friend this morning that I felt like I was dropped into a class at MIT by mistake. I never cut classes in college, but it’s never too late to begin. Had a ball!
@Sharon
I AM lucky! I know that in spite of my being a fish out of water. No better place to do that than here (or Costa Rica).