My walk at the beach this morning yielded not only a great workout with a friend, but also a topic for today’s post. My co-walker talked about forking over $50+ a month to keep her website alive hoping for a few eyeballs to visit it every month. “Have there been many eyeballs lately,” I inquired. “No,” she replied. I asked her if she listened to the music being played on her website, which is its main functionality. “No,” she replied again. “I’m really a visual person. I prefer silence.”

As we continued onto mile 2, I shared about the new identity I’m going to be launching in 2012. I’ve had my current logo and stationery materials for six years, and it was time for a change. I have at least one unused box of envelopes with the old logo as well as several shrink-wrapped packages of note cards and mailing labels I over-ardently purchased for the steep savings on quantity orders.  To me, these stacks of logo-ed materials represent thousands of dollars. They also take up lots of physical space in my office.

We made a handshake agreement. I will dump the old logo stationery and she will discontinue the website payments. We both agreed to let go of the anchors weighing us down.

I told my friend the story of the monkey and the bananas. In order to free ourselves to do great things, we have to let go of the banana in the jar. It’s all about letting go. Anything you need to let go of today?