While the Hillshire Farms booth at the BlogHer ’12 trade show booth may have appealed to the “mommy bloggers” who outnumbered every other blogging genre in attendance, it was Martha Stewart’s tasteful, organized office products set-up that won my attention.
Her beautifully designed notebooks, journals, labels and other inspiring desk accessories were arranged most temptingly. Plus, everyone who passed by her booth in the Mercury Ballroom was given an orange or black notebook to add to our swag bags.
What I love about Martha’s products is how well thought out they are. As I opened my orange moleskin-like journal, pages 2 and 3 are filled with a calendar of holidays from 2012 – 2016.
I can’t tell you how beneficial this is to me as I plan my upcoming events. I never want to schedule something that conflicts with a Jewish holiday. Easter changes every year, so I want to be mindful of when it falls on the calendar and plan respectfully around it. The days leading up to and right after holidays are always a busy time, especially in an entrepreneur’s household where work and life are constantly being balanced.
This seemingly small detail is a hallmark of Martha’s brilliance and design skill which I truly appreciate. I used to have to go onto the internet and write Easter 2013 in the google search. I’m covered now for the next several years thanks to one businesswoman’s thoughtfulness.
I recently was in Staples and saw the display of Martha’s products – very tempting indeed! I couldn’t agree more about paying attention to the details not only with your products but service as well. When customers purchase my baby journal, I ask if they would like it gift-wrapped or if they’d like a note from them included. They are usually surprised at me asking this. I think they simply expect me to “box it and ship it.” It’s the little things you do for your customers that keep them coming back.
@Jennifer – Thanks for a lovely example of attention to detail. I’m always delightedly surprised when a business owner goes the extra mile (or inch, even!).