In response to my blog post on Monday, the brilliant and creative Denise DiGrigoli, owner of Troy Fine Art Services, Inc., came rushing into my Remarkable Women’s Network event Tuesday evening exclaiming, “I’ve got something to show you!” Denise had written me a heartfelt response to my entry on self-promotion the day before. Last night she handed me this page from Martha Stewart which elaborately pinpoints exactly where you can find Martha–on television, on twitter (or The Twitter as Betty White so adorably calls it), at events, on the radio, on her blog and The Daily Wag which catalogs her pooches’ comings and goings. That’s how Martha is staying connected and letting her fans know where she is.

Marketing is not a passive activity. Build a website and they will come? Not anymore.

In response to Martha’s powerful example, Denise who is nothing if not a consummate go-getter created her own self-promotional version.

I challenge you to cut and paste your own version of Where To Find __________ and understand that a one-time postcard mailing or monthly newsletter is not going to get the big results. Today’s market requires multiple channels of visibility. Martha has laid them out well on her page. Borrow her example and use her variety and breadth of reach as a target.